Why Fonts Matter
The Psychology of Type
Typography functions as a hidden social script, shaping perception and emotional response long before a word is read. This study decodes the science behind font choice, exploring how the geometry of a letterform influences human behavior and subconscious decision-making.
- Sarah Hyndman
- Why Fonts Matter
- Paperback
- 7.5 x 9.7 inches
- 144 pages
- Illustrated study on the psychology of typography
The Psychology of Type
Typography functions as a hidden social script, shaping perception and emotional response long before a word is read. This study decodes the science behind font choice, exploring how the geometry of a letterform influences human behavior and subconscious decision-making.
- Sarah Hyndman
- Why Fonts Matter
- Paperback
- 7.5 x 9.7 inches
- 144 pages
- Illustrated study on the psychology of typography
Original: $35.95
-65%$35.95
$12.58Description
The Psychology of Type
Typography functions as a hidden social script, shaping perception and emotional response long before a word is read. This study decodes the science behind font choice, exploring how the geometry of a letterform influences human behavior and subconscious decision-making.
- Sarah Hyndman
- Why Fonts Matter
- Paperback
- 7.5 x 9.7 inches
- 144 pages
- Illustrated study on the psychology of typography
